Pictor
Streamlining ELISA Workflow and Boosting Proteomics Diagnostic Yield

The phrase ‘necessity is the mother of invention’ perfectly encapsulates the innovation story of Pictor, an in-vitro diagnostics company.

Leveraging its advanced platform, Pictor has transformed the traditional enzyme-linked immunosorbent assay (ELISA) into a cutting-edge tool that meets the complex demands of the proteomics era.

This new era in science calls for robust, high-throughput screening and the efficient multiplexing of proteins—key capabilities for pushing the boundaries of research and improving diagnostic processes. Through its innovative modifications to ELISA, Pictor is ensuring this essential technique continues to be a cornerstone in the rapidly advancing landscape of biomedical science.

The transformation is centered on overcoming the inherent limitations of ELISA workflow involving time-consuming protocols and analysis that result in reporting only one target protein per assay. Living up to this mission of powering diagnostics with protein signatures and improving access to health insights, Pictor’s platform is a comprehensive package of consumables, hardware and software solutions, collectively known as ‘Pictor’s multiplexed solution,’ which streamlines the entire testing process.

“Our solution doesn’t just make labs work better. It redefines what they can achieve, giving them the power to do more in less time,” says Jamie Platt, CEO.


It is as powerful as it is simple to use, designed around the three ‘Ps’—performance, productivity and price—to make proteomics more accessible and efficient at the point of testing.

But how does the solution work?

PictArray, a next-generation 96-well ELISA plate, allows the laboratories to achieve greater diagnostic yield from a single specimen, including saliva samples, which help to improve access since they are non-invasive and allow patients to avoid a needle-stick or blood draw. Here is the real game changer. It is ideal for high-throughput testing allowing simultaneous execution of multiple different analytes or biomarkers within each well from one sample. This is made possible with its micro-printing technology, which enables the creation of small, precise and clearly defined areas within each well for conducting various reagent tests in a single run. This multiplexing capability significantly boosts the efficiency and versatility of the conventional ELISA process, where separate plates are needed to test for different proteins, consuming more reagents and processing time.

Consolidating the detection of multiple targets into one single well isn’t just a logistical upgrade—it’s a cost revolution.

Pictor can now help laboratories achieve the same outcome of running multiple ELISA processes but at the cost of a single test, dramatically increasing their profit margins by making it more affordable for routine screening and large-scale studies. The result? An increase in productivity and a substantial leap in diagnostic yield.

The platform’s distinctive advantage is its use of saliva as a sample source, adding a layer of convenience and patient comfort to the diagnostic process, even in non-clinical settings. This feature improves patient compliance, especially among those who might be averse to invasive methods like blood draws or any other standard specimens.

The proprietary high-resolution AI-powered image analyzer, known as the PictImager, enhances the platform by rapidly capturing detailed images of a 96-well plate in just 30 seconds. This device efficiently detects subtle differences in color or fluorescence resulting from biochemical reactions in each well, significantly accelerating the analysis process. When paired with the Pictorial Software, it converts these readings into results in under a minute. Laboratories value the simplicity with which they can insert the 96-well plate, press a button and receive results that are automatically integrated into the software for reporting. This streamlined workflow meets the clinical labs’ demands for reliability and ease of use, eliminating the excessive complexity often associated with R&D-centric devices.

The Pictorial Software’s seamless integration with labs’ existing laboratory information management systems (LIMS), can support a wide range of tests and experiments, adjust to various data input and output formats and accommodate unique reporting needs or compliance standards specific to each lab.

The proof is in numbers. Pictor’s platform was recently demonstrated in the animal health sector, helping a laboratory detect multiple bovine diseases that impact milk productivity and herd health. Traditionally, the lab would spend a staggering 36 hours running a test for a single disease. But with Pictor, the client transformed their workflow from sample to result in just four and a half hours—a substantial reduction in turnaround time for scientific discovery.

Pictor’s success is rooted in being a company that not just talks the talk but walks the walk when it comes to understanding and addressing the needs of clinical laboratories. Thanks to a leadership team that has an unmatched depth of experience in clinical diagnostics and high-volume reference labs. The head of the quality and regulatory team with previous working experience at the New York State Wadsworth Center, Department of Health, adds more firepower to an already impressive team.

This combined expertise, coupled with the platform’s efficacy gives Pictor an unbeatable edge to streamlining laboratory workflow. The leadership team has been in the trenches, knowing the pain points for laboratories, and are on a mission to make life easier and more cost-effective for labs.