Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Medical Tech Outlook
THANK YOU FOR SUBSCRIBING
By
MedTech Outlook | Monday, March 13, 2023
Aesthetic surgery is becoming more popular due to the increasing variety of aesthetic procedures and the growing acceptance of surgical appearance enhancements.
FREMONT, CA: The demand for aesthetic treatments has been pandemic-proof over the past three years. According to estimates, the aesthetics medicine market growth will continue at a CAGR of 13.1 percent from 2022 to 2030.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Over the past few years, aesthetics has been driven by many factors: constant video calls that make people more aware of their appearance, work from home reducing downtime associated with procedures, increased awareness of cosmetic procedures, decreased taboos, and increased disposable income as a result of lowering usual activities such as dining out or traveling. Aesthetics procedures are constantly expanding, so take their impact seriously.
How will the aesthetics category evolve in 2023? Here are some trends to watch this year:
The Growing Influence of TikTok
Social media highly influence aesthetic trends and the aesthetic industry. Research from the American Society of Dermatological Surgery (ASDS) indicates that social media plays a dual role in making skincare product purchases and a third role in deciding whether to get cosmetic treatment.
In recent years, TikTok has gained prominence and gathered more users, which has fueled trends in aesthetic treatments.
With TikTok (and other social platforms, for that matter), aesthetic treatments (including cosmetic surgery) are normalized, removing some of the stigma traditionally associated with them and enabling potential patients to learn more and share their personal experiences. Patients often share their recovery journey and final results on TikTok after rhinoplasty, one of the most popular procedures. TikTok has also popularized lip flips, with the hashtag #lipflip generating millions of views.
Misinformation can also spread on any social network, so one must be a trusted expert who listens to the "social chatter" and provides transparent information.
New Applications for RF Micro-needling
Patients and providers have long preferred micro-needling for treating wrinkles, uneven skin texture, sun damage, and acne scars. Despite claims to the contrary, micro-needling has been documented since 1905. Modern micro-needling devices, as we know them today, were first popularized in the late 1990s.
The more popular variant of micro-needling has been RF micro-needling (RFMN), which is increasingly popular among celebrities. Aside from creating micro-wounds on the skin, RF micro-needling also directs radiofrequency energy into the dermis, causing further collagen and elastin production. Another benefit is that energy is delivered deep into the dermis, bypassing the epidermis, making the technology suitable for all skin types.
More novel applications of RF micro-needling are expected as the technology continues to evolve. RF-based treatments include treating active acne, reducing sebaceous gland size, stacking RF depths, and combining with other modalities like CO2 lasers and contouring devices.
RF micro-needling is also being used to treat more areas. Technology allows providers to treat other areas of the body besides facial rejuvenation. RF micro-needling helps tighten the neck and jowls, which is traditionally difficult for noninvasive treatments. A deeper application of RF micro-needling can also target fat in addition to skin tightening, which is beneficial to areas like the stomach, thighs, and above the knees (where cellulite is common).
Body Contouring Remains Popular
Plastic surgery boomed in 2020 and 2021, followed by a rebound in body contouring in 2022 and a good start to 2023. The International Society of Aesthetic Plastic Surgery reports that liposuction has overtaken breast augmentation as the world's most popular cosmetic surgery.
Body contouring also includes minimally invasive and noninvasive treatments outside of liposuction. Laser-, ultrasound-, and RF-assisted lipolysis are minimally invasive body contouring examples. This category had seen much innovation in the past decade when LipoAI emerged.
Today, patients expect noninvasive treatments to deliver exceptional results while minimizing pain, downtime, and disruption to their daily lives. Due to this, body contouring innovations focus on noninvasive procedures, where various treatments target fat, muscle, or both. A trend in the noninvasive space that will continue into 2023 is the rise of multi-modality devices that simultaneously treat multiple body layers. The different body layers will be treated with these technologies for superior results.
Also, physicians are combining modalities with two or more devices and creating unique protocols to optimize and customize outcomes. Some providers use bio-stimulatory injectables to reduce fat through cryolypolisis or energy-based technology. Combining RF micro-needling with an energy-based device to tighten skin is also gaining popularity.
More in News
I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

However, if you would like to share the information in this article, you may use the link below:
www.medicaltechoutlookapac.com/news/intriguing-aesthetic-trends-in-2023-nwid-2658.html
