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MedTech Outlook | Tuesday, October 18, 2022
Streamlining Clarus' operations accelerates the growth of the company
FREMONT, CA: Maradik said Clarus was attracted to Call Simplified because its product complements and expands Clarus's patient call automation software. "Clarus chose Call Simplified because Scott has done a great job with their product," Maradik said. "It has features that, once incorporated into our existing product, enable us to grow our leadership position in call automation software for physicians' offices."
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The CEO of Clarus, Rich Maradik, unveiled that Graham Healthcare Capital's portfolio company, Clarus, acquired Call Simplified.
A California-based company called Call Simplified was founded in 2014 by Scott Reynolds and David L. Finke, MD, FACOG, and has grown significantly to service providers across multiple states and specialties. A SaaS solution from the company enables patients to submit after-hours requests electronically and have those requests automatically routed to the after-hours on-call provider, allowing for more accurate handling of after-hours requests and faster response times compared with voicemail-only services. Patients and providers can bypass using a telephone to make requests whole by using their web request technology, which allows requests to complete three times faster than if they were called.
Maradik adds, "The Call Simplified acquisition will also allow us to quickly expand in Southern California, accelerating our organic growth. We're estimated to add more than 2,000 users before the end of the year. And adding Scott to the team is an important part of continuing to expand the platform capabilities to better service patients, providers, and administrators."
With this acquisition, Clarus will be able to expand its existing customer base, which currently accounts for 8,000 physicians and administrators in physician practices. Reynolds has joined Clarus as the Head of Product, a role he has held for more than a year.
"I am excited to be a part of Clarus and the Graham Healthcare family," Reynolds said. "Rich and his team have demonstrated their commitment to innovation in call automation technology for the physician services segment of the healthcare industry. This is an outstanding opportunity to continue to develop unique solutions that help medical professionals respond quickly and accurately to their patients' needs."
With over 20 years of experience in SaaS technology, Reynolds has been implementing innovative solutions across several vertical markets, including healthcare, across a wide range of industries.
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