LifeScan
Transforming Wellness and Diabetes Management with OneTouch®

“Diabetes can feel like a life full of surveillance, checks, and barriers,” begins Valerie Asbury, President and CEO, LifeScan.

Diabetes often binds people to a strict regime of constantly checking their diet, sleep, stress, exercise, and blood glucose levels. Diabetes also doesn’t happen in isolation, with other chronic conditions common among people with diabetes studies suggest that most adults with diabetes have at least one comorbid chronic disease, and as many as 40 percent have at least three. With the need for daily management of this complex disease, it’s no wonder that diabetes can leave people feeling overwhelmed, their condition dictating how they live.

Globally, 537 million adults (20-79 years) are living with diabetes, a number predicted to rise to 643 million by 2030 and 784 million by 2047. In the U.S., the CDC reports that 1 in 10 have diabetes approximately 34.2 million people and growing. Much of this increase in prevalence over the last few decades has been driven by an increase in type 2 diabetes and key risk factors, including obesity, unhealthy diets, and lack of physical activity. And COVID-19 has brought new challenges to the millions living with diabetes, a group that is disproportionately impacted and at a higher risk for COVID-19-related complications. For people living with diabetes, the onset of COVID-19 found many weighing the risk of potential exposure with the need for regular healthcare provider visits and frequent trips to the pharmacy for critical diabetes testing supplies.

This is where LifeScan is making a difference.

As a global leader in blood glucose monitoring innovation and digital health technology, LifeScan is best known for its iconic OneTouch brand meters and test strips used by more than 20 million people in 70 countries. “We have been on a journey to expand beyond our core blood glucose monitoring offerings to deliver personalized health and wellness experiences that engage people with diabetes and related conditions to live their best lives,” says Val. “COVID-19 accelerated our efforts to deliver meaningful innovation for the millions of people who count on our OneTouch products every day,” adds Val, a registered nurse who holds extensive experience across the healthcare industry.

Amidst the COVID-19 pandemic, LifeScan launched OneTouch Verio Reflect^®, the only meter with a Blood Sugar Mentor™ feature that gives people with diabetes personalized real-time guidance to help them take action.

We strongly believe that our unique data-driven solutions can help people manage their diabetes more effectively and positively impact their health outcomes

To maintain and/or improve control and an enhanced ColorSure^® Dynamic Range Indicator to help them visualize when their blood sugar result is near high or low, so they can make adjustments before going out of range. A timely introduction, the meter connects to the OneTouch Reveal^® digital ecosystem, allowing people to maintain continuity of care and manage their diabetes between office visits. “We also quickly expanded our digital shelf, adding new ecommerce channels with the introduction of our OneTouch store on Amazon and the ability for people to order testing supplies and subscription-based coaching services accessible through our industry leading OneTouch Reveal mobile app,” notes Asbury.


Focused on meeting people where they are in the journey with diabetes, harnessing deep consumer understanding and clinical insights, LifeScan recently introduced OneTouch^® Solutions, a holistic digital health “one-stop shop” offering subscription support programs for OneTouch,^® products and access to personalized programs from market-leading brands Noom^®, Fitbit^®, Cecelia Health^®, and Welldoc^®. “We have a 40-year history supporting people living with diabetes and along the way we’ve learned it is a very personal journey, with still unsolved challenges associated with this multifaceted health condition. With a responsibility to not only envision a world without limits, but to also empower it, we have created a way for people to access a customized and personalized experience with our trusted OneTouch brand, anytime and anywhere, all in one convenient portal,” says Asbury.

With a vision to be the helping hand to those striving to live well with diabetes, LifeScan will be expanding market-specific combinations of its OneTouch Solutions to various European and Asia-Pacific markets and looks to bring its continuous glucose monitoring offerings to the global market. With this, LifeScan will soon have one of the most comprehensive portfolios in the category. “We are working toward evolving our story with technology. We strongly believe that our unique data-driven solutions can help people manage their diabetes more effectively and positively impact their health outcomes,” concludes Val.