EndoscopyNow
Offering a Comprehensive Education Platform for Endoscopists

Gastroenterology (GI) is the second-largest sub-specialty of internal medicine, with about 21 percent of the U.S. population being treated by more than 2100 physician practices and 13,500 physicians. Nonetheless, the GI physician practice market is highly fragmented, with only a few multi-state providers across the nation, mainly served by smaller practices. This practice is gradually becoming more and more challenging for community physicians as they are consistently burdened with regulatory, financial, and operational barriers. This has undoubtedly made them lose out on their most valuable resource — time. As such, most physicians cannot invest their time in getting additional training after completing their formalized course. They are equally overwhelmed with the abundance of data available on the internet, which presents a bunch of irrelevant information before they find what they are looking for. This results in a massive gap in education and training for physicians. In such a scenario, GI physicians need a comprehensive solution to aggregate all the important information into a single source to facilitate easy access.

EndoscopyNow is the one-stop-shop that gastroenterologists seek to stay in tune with the latest research, procedural techniques, and news. The company offers a comprehensive mobile platform to ensure gastroenterology education and provides high-quality data to physicians. “We pull together content from publications, journals, videos, and virtual events and create a single resource for gastroenterologists, medical professionals, and industry professionals,” states Madhu Kolavennu, the President and CEO at EndoscopyNow.

In the initial days, EndoscopyNow adopted video conferencing technology to communicate with its clients, which was then remolded into the idea of offering access to clinical and procedural videos from a single platform. Today, the company also incorporates several guidelines, medical journals, articles, related videos, and even virtual education as part of the platform. This virtual connectivity endorsed by EndoscopyNow proved beneficial to physicians, especially in the past year, helping the user base emphasize education via the platform. One of the most crucial elements of the mobile platform is its robust visual education module built into the application. It allows users to seamlessly access educational events. This capability further ties into its pinning functionality, with which physicians can save content for late review, find live training events, and register for them. The physicians also have access to a huge content library to explore to get more information about the latest guidelines, procedures, and news stories, all personalized according to their areas of interest.

In addition, the app can aggregate real-time feedback and provide data on newer treatment methodologies, including colorectal screening, the changing age requirements for different procedures, and the changing guidelines to perform these. All this content is continuously refreshed and made up-to-date and available at the physicians’ fingertips, which they can then sift through, search, and filter based on the content types. “As we head into a new era of education for physicians, the virtual learning environment has set the stage for imparting valuable information to physicians via our mobile platform,” mentions Sri Komanduri, M.D., Board Member and Chief Medical Advisor at EndoscopyNow.

We pull together content from publications, journals, videos, and virtual events and create a single resource for gastroenterologists, medical professionals, and industry professionals

EndoscopyNow has successfully collaborated with several medical professionals who are constantly on their toes—completing one procedure after another daily. EndoscopyNow’s mobile platform allows them to read or watch videos on the technical aspects of their following procedures and prepare them to perform them more accurately. The platform intertwines education and training with their practice’s needs and offers a complete solution that not only enhances their knowledge base but results in improved patient outcomes. Apart from just serving physicians, EndoscopyNow also caters to several industry partners with quality educational content that often goes unnoticed due to the general bias around relaying information from a vendor or an industry partner site. Being completely partner-agnostic, EndoscopyNow shares the best available content from these industry sponsors and conveys it to physicians by creating an unbiased, universal education forum.

To further serve clients better, EndoscopyNow aims at investing its time and resources to make its solution known within the gastroenterology space. It will continue to enhance the platform’s capabilities by introducing CME credits into the application and compartmentalizing the content by adding more social integrations and functionality to the app, mostly through crowdsourcing. “We will not only increase the breadth of our functionality and establish a stronger foothold internationally, but also expand our outreach to other areas of medicine, beyond just gastroenterology,” concludes Komanduri.