Cyden
A Light-Based Solution to Unwanted Hair Growth

In recent years, intense pulsed light (IPL) treatment has become a popular solution for addressing unwanted body hair concerns among women and men. Cyden stands as a pioneer in the cosmetic industry for bringing IPL technology from the clinic to the consumer through its SmoothSkin brand. The company specialises in creating and manufacturing IPL hair removal products for home use.

Cyden introduced SmoothSkin in 2014, a brand dedicated to light-based beauty technology, to develop cutting-edge IPL hair removal devices accessible to a broad audience.

“We are committed to understanding how light-based technology interacts with skin and hair and how it delivers effective results to those who want to be hair-free,” says Michael Kiernan, Chief Scientific Officer at Cyden.

Unlike traditional hair removal methods that are expensive, painful and timeconsuming, SmoothSkin provides users with the convenience of performing hair removal treatments in their homes. SmoothSkin, having obtained FDA clearance for use on the face and body, provides an average fullbody treatment within 10 minutes.

Cyden is also distinguished in the industry by its safety feature, a patented Smart Skin Sensing technology. In this regard, the company’s IPL products are equipped with automatic skin tone sensors that automatically adjust the power based on the user’s skin tone, ensuring a safe experience.

The firm ensures that its IPL products undergo well-planned clinical trials that adhere to international regulations. These trials are supervised by an internationally recognised dermatologist with extensive experience in lasers and light therapy.

Committed to its in-house product development, Cyden abstains from outsourcing any of its product development tasks, relying on the proficiency of its qualified engineers, who possess the required skills in industrial design, user interface design and embedded software.

Cyden also hired an independent statistician to review its clinical trial data, ensuring the results are unbiased and accurate. The firm conducts rigorous testing, with a remarkable track record of overseeing over 5,500 clinical trials at its headquarters in Wales. This distinguishes the company from any other IPL manufacturer in terms of thorough validation and dedication to product excellence.

After a product is introduced into the market, the firm continues to collect product data for the purpose of ascertaining its effectiveness. Cyden continually monitors the product’s performance in the market, with its customer care and social media team actively addressing its customer’s positive and negative feedback on time.

We are committed to understanding how light-based technology interacts with skin and hair and how it delivers effective results to those who want to be hair-free

The company’s IPL products have greatly benefited the customers by helping them overcome dermatological hurdles. In a notable instance, Cyden conducted a 12- week internal study with seven women who suffered from hirsutism—a polycystic ovary syndrome (PCOS) that causes excessive hair growth in the face, neck and chin. These women were not satisfied with their previous hair removal treatments, which were tiresome, irritating and discouraging due to the rapid regrowth of hair. The users selected SmoothSkin as their preferred choice after using it for 12 weeks, with 85 percent of them achieving hair-free skin.

Cyden has sold over 4 million IPL devices worldwide and has won several prestigious beauty awards, including Cosmopolitan, Good Housekeeping and Allure, which attests to the efficiency and reliability of its products. The firm’s emphasis on evidencebased results and dedication to innovation based on deep consumer insights has established its reputation as a formidable player in the IPL space.