BodyCraft
The Avant-Garde in Connected-Fitness Equipment

Exercise is often considered a form of medicine as its benefits extend beyond helping one stay fit. From acting as a stress buster to enhancing cognitive capabilities, it’s a panacea for various mental and physical ailments.

Understanding the far-reaching potential of therapeutic exercise, BodyCraft is dedicated to transforming the world of fitness.

Its dedication to health and fitness innovation has reimagined exercise as ‘exertainment.’ Through this transformative lens, exercise evolves from a typical routine into a riveting, immersive, engaging, and gamified journey woven into the fabric of daily life.

BodyCraft’s visionary approach to bring workout experience to the technology age comes to life through its ecosystem of advanced fitness equipment and integrated systems. These tools empower users to take control of their health journey, providing an experience that is inviting, engaging, and motivating. The equipment consoles offer users more than just on-demand video training content, but also access to their personal profiles, which include email, social media, web bookmarks, favorite TV shows, and even their Netflix accounts. This innovative approach facilitates a seamless blend of fitness regimens and leisure, making the pursuit of health and wellness more enjoyable.

“From those in pursuit of guidance for precision-focused fitness to those yearning for a 30-minute wellness escape, BodyCraft is ready to facilitate every unique journey toward health and well-being,” says Alan Gore, owner, president, and CEO of BodyCraft.

Bringing Together ‘Fitness Goals’ and ‘Digital Life’

BodyCraft’s digital ecosystem is ingeniously designed, keeping minute user needs in mind. Typically, users found themselves awkwardly balancing smartphones or tablets on the edge of treadmills, bikes, or rowers, which was distracting and disruptive to their workouts.
BodyCraft’s suite of smart gym equipment—comprising treadmills, ellipticals, bikes, and rowing machines—reshapes this experience through Bluetooth and internet connectivity. Each equipment can access the web or share files via its state-of-the-art Connect 22-inch console tablet. Whether users want on-demand, instructor-led workout sessions or intend to log in to their favorite OTT platforms, BodyCraft makes fitness programs fun and productive. For example, while watching a 30-minute episode of a TV show, a person can burn almost 150 Kcal on a treadmill set at four mph, with no incline.

One can also use the console to boost engagement through immersive, interactive videos. Imagine running on a treadmill while feeling the sensation of jogging among the breathtaking landscapes of the Grand Canyon or using a rowing machine that simulates traversing the historic canals of Venice. These immersive experiences make fitness more appealing and inspire users to push their boundaries.

The console also has in-built programs for a wide range of fitness tests. Suitable for various settings—from military gyms to fitness centers—these machines accommodate diverse fitness test protocols, including the Darchen Trampoline, Bruce Protocol, and the Wellness-Fitness Initiative Submaximal Treadmill Exercise (WFI-TM).

Embracing Open-Source Philosophy for Greater Flexibility in Fitness Design

A prime example of this dedication to safety is its recently launched product, the XFT, a comprehensive strength training device.This approach can lead to significant inconveniences if the app malfunctions.

BodyCraft, however, champions an open-source philosophy. While equipping its fitness equipment with state-of-the-art consoles, the company offers users the freedom to customize console operations to suit their fitness journey. Users have complete autonomy when it comes to app usage—for operating the device, participating in group workouts, or accessing equipment instructions.

The company has also partnered with many leading fitness software providers, like Hulu, Kinomap, Fisico, and Run Social, allowing users to choose from various applications and decide whether or not to subscribe. These strategic alliances ensure seamless integration with BodyCraft’s equipment consoles, enriching the user experience. YouTube content also provides users with access to a wealth of free resources. These facets help BodyCraft foster a user-driven fitness environment that values flexibility, user autonomy, and personalization.

Catalyzing Positive Outputs in Rehab Facilities

BodyCraft’s cutting-edge equipment proves to be a powerful resource in rehabilitation centers, fostering a positive atmosphere and encouraging personal growth among patients. The company’s functional trainer equipment, in particular, is a key asset for daily routines in these facilities.

It customizes parameters such as speed, elevation, and resistance on its cardio equipment to align perfectly with a rehabilitation program’s specific needs. The console allows medical professionals to efficiently extract performance data—like pace, distance, heart rate, and speed—along with other crucial medical metrics, enhancing their ability to effectively monitor patient progress.

From those in pursuit of guidance for precision-focused fitness to those yearning for a 30-minute wellness escape, BodyCraft is ready to facilitate every unique journey toward health and wellbeing

BodyCraft also allows for customization of the user interface with therapeutic or music apps, augmenting physical exercises with initiatives for mental well-being. Medical professionals have the option to display immersive visuals, such as calming landscapes or mountains, enhancing patient engagement during workouts. This contributes to an improved sense of well-being, facilitating a more holistic recovery process.

Due to this versatility, care teams can have informed and productive discussions with patients about their care plans. Completion rates in rehab are improved, therapies become more effective, and patient recovery is accelerated.

Prioritizing Quality and Safety

BodyCraft stands firmly by the principle of uncompromising quality to excel at providing people with a safe environment for workouts.

“We believe in quality and never compromise it for price because that’s what our customers and end-users value,” says Gore.

This results in a consistently superior workout experience, further backed by the company’s unwavering warranty.

A prime example of this dedication to safety is its recently launched product, the XFT, a comprehensive strength training device.This compact machine enables users to safely perform all kinds of traditional barbell and dumbbell training exercises.
With the XFT’s self-spotting feature, users no longer need a partner or a rack to lift heavy weights, adding a layer of safety. The XFT’s patented mechanism prevents the weights from dropping, even for a failed rep, ensuring a secure workout experience. Its intuitive design allows users to easily adjust the weight, height, and angle of the bar with a few clicks, and transition between exercises in seconds—saving both time and energy.

Behind the Wheels of BodyCraft

BodyCraft’s team of seasoned professionals is instrumental in shaping the company’s innovative solutions. The team, comprised of service technicians, design and engineering experts, and customer support staff, has jointly contributed to the company’s successful evolution as a contemporary and connected fitness equipment provider since its inception.

Each team member is meticulously selected based on their industry experience and expertise, fostering a culture that thrives on teamwork, innovation, and an unwavering ‘can-do’ attitude. This collective mindset propels BodyCraft to its industry-leading position.

Another essential aspect of BodyCraft’s approach is its relentless focus on customer support. The company invests significant time and effort in creating an effective customer service arm. Its dedicated support personnel diligently develop comprehensive manuals to provide clear instructions on equipment functionality and maintenance support in case of malfunctions.

The team is also readily accessible around the clock, guaranteeing prompt assistance and efficient resolution of any issues. This customer-centric approach significantly bolsters BodyCraft’s reputation as a reliable fitness equipment provider.

A Never-Ending Journey of Excellence

Unwavering in its dedication to innovation and growth, BodyCraft has an array of exciting plans on the horizon. The company is primed to unveil new products, including a treadmill, strength training devices, and recumbent steppers engineered for medical and commercial applications. Its latest product launch shows the firm’s vision for innovation and a robust pipeline of cutting-edge, connected fitness equipment that caters to the digital age.

In an endeavor to make its products more accessible, BodyCraft has partnered with financial firms to offer competitive financing options across a broad spectrum of customer needs.

“We’re always pushing forward, innovating exciting solutions that make fitness technology more engaging and entertaining, and striving to lead the field,” says Gore.

As BodyCraft continues to pioneer and transform the fitness industry, it is set to redefine exercise as a more entertaining and therapeutic tool to solidify its position as an integral force in the sector.